 WHY SELF-PUBLISH?
Self-publishing is an honourable tradition as old as the printing press,
and there are many reasons for an author to choose self-publishing.
Self-publishing is an interesting and rewarding
process in which the author, as publisher, has complete
control over every aspect of the production of the book.
Some authors turn to self-publishing when they cannot find a
trade publisher who is interested in their manuscript. Trade publishers are often reluctant to publish a book directed
outside their accustomed markets, for example, so that a book that
might have strong appeal to a select audience may not elicit much
trade interest.
Trade publishers are also reluctant to publish works
that might compete directly with titles in their existing lists.
Authors themselves often see more marketing opportunities than a trade
publisher would, so they can do a much better job of promoting their book than any publisher could.
Self-publishing is
especially effective when a writer has identified a
target audience and/or when there is a potential for marketing by
mail or over the Internet. (Mark Twain was convinced he could sell
his books through his public talks—he was right). With effective
marketing, an author can realize a much larger financial return through self-publishing than with conventional publishing.
These days bookselling websites make it easy for self-publishers to gain access to a worldwide audience and options like Print On Demand and e-books make book production affordable.
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© 2002 The
Vancouver Desktop
Publishing Centre Ltd.
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4360 Raeburn Street
North Vancouver, BC V7G 1K2
Canada
phone 604-929-1725
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